Expert
purchasing shower
Merchandiser
- a specialist in product promotions in retail outlets retail. She appeared in
the 30s of the twentieth century in the United States. Merchandising in its
pure form - it control over the availability of goods on retail shelves in
supermarkets, and its quality (shelf-life, quality packaging, etc...)
A
distinction is also visual merchandising, t. E. Product presentation in the
commercial space. According to experts in the field of marketing, by means of
visual merchandising (if used), you can increase sales by 80%. The successful
execution of the trading floor and the right lighting, surely stimulate the
customer to buy. In merchendazinga function sometimes also includes the
organization of advertising campaigns and presentations, conducting tastings.
Knowing the needs of different categories of consumers, can be a great
merchandiser for publicity. On the other hand, he has a lot in common with a
commodity - the specialists should be well versed in the quality of goods.
Merchandising
Art
Merchandiser
functions seem simple enough. Conveniently located product to track the
presence of price tags and the whole range of products of a certain brand. But
this is only at first glance! Noting every detail, merchandiser at the same
time must hold in view the overall picture. Visiting a supermarket, you
probably noticed that some offices are chocolate bars, bags of soluble coffee
and other little things - the so-called "pulse" a product that buyers
tend to purchase accident. New to the trade, perhaps about it and did not
think, and they are for Merchandiser - an axiom. Why in the same supermarket product
search takes much less time, queues move faster and novelties items are located
the most profitable? Plus - a nice atmosphere, with its surf longer. If a
person is in a hurry, of course. Reasons that a supermarket has attracted more
than another, there may be many. And the role of Merchandiser in this case is
not the last. Sales promotion or merchandising - the real art. Some laws are in
the supermarket, in the boutique - other, in a shop of children's toys - the
third. After all, children - a special category of buyers. Once in the
supermarket toys, they feel like a fairy tale. Museum rules of the type
"do not touch" only alienate and hurt small buyers. After all,
children - a special category of buyers. Once in the supermarket toys, they
feel like a fairy tale. Museum rules of the type "do not touch" only
alienate and hurt small buyers. After all, children - a special category of
buyers. Once in the supermarket toys, they feel like a fairy tale. Museum rules
of the type "do not touch" only alienate and hurt small buyers.
One
merchandiser, revealing the secrets of their work, noticed that specially
invited to the department of children's toys, where he works, his niece. Six
year old little girl, like auditor, walks along the shelves with toys and
appreciates beautiful or ugly located toys. Staff watching her with a sinking
heart, fearing severe sentence. As a result of these "campaigns" girl
has prompted sellers to interesting ideas, and now the store bought toys really
active.
Merchandisers
called "experts buying souls", because in their work, they take into
account many factors that affect the customer. It has been proved: floral scent
stimulates sales in shoe stores, but you can influence their speed of movement
of visitors on a trading hall using the correct rhythm of the music. The rule
of "golden the shelf" is generally considered a classic. So called
shelf, located at the level of the eyes of the buyer - the best product sold on
this shelf. After all, to bend down or stretch up, you must make an effort, but
to the "golden the shelf" has only to lend a hand.
A
springboard for a successful career
To get a
job as a merchandiser is not necessary to have experience in the field of
trade. Of course, this is a plus in the work, but not a prerequisite. Very
often the major western companies and now also domestic companies themselves
provide training merchandisers. This practice is, for example, Philip Morris
Companies, Mead Johnson Nutritionals and takes one to two weeks. Candidates
that have passed the competitive selection, teaching characteristics of the
goods, product standards, effective communication with sales representatives,
sales managers. Improve their skills can be at the monthly seminars on
merchandising, where professionals share their experience and discuss new items
products. After training to be a mandatory practice in supermarkets, where many
merchandisers are working,
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